POMeCRM publishes, markets, and supports customer relationship management (CRM) software. TwinPeaks has acquired that software and hosts it for the benefit of its customers in the form of Service as a Software (SAAS). Most CRM software packages, including ours, seek to attain the following objectives:
- Sales force automation: CRM is used to facilitate and streamline the sales process. The core of the operation is a contact management system for tracking and recording every stage in the sales process for each prospective client, from initial contact to final disposition. Applications also include insights into opportunities, territories, sales forecasts and workflow automation.
- Marketing: CRM is used for initiating, tracking and measuring the success of marketing campaigns over multiple channels, such as: email, search, social media, telephone, and direct mail.
- Customer service and support: CRM is used to create, assign and manage requests made by customers, to help direct customers to agents, and to identify and reward loyal customers.
- Appointments: CRM provides suitable appointment times to customers via e-mail or the web